Apple — 护城河评估
MOAT ASSESSMENT
TICKER: [US.AAPL - Apple]
PERIOD: [2010-ANNUAL ~ 2025-ANNUAL]
Parameter Value
----------------
WACC 10%
Tax Rate 21.0%
[+] ROIC Quality: Median 766.4%
↳ Median > 15% = high returns
[~] ROIC Stability: CoV 34.0%
↳ CoV < 10% = highly stable
[+] Gross Margin Stability: 7.5%
↳ CoV < 10% = stable pricing power
[+] Economic Moat (ROIC-WACC): 756.4%
↳ > 5% = creating economic value
Metric Gross Margin ROIC
--------------------------------
Mean 40.9% 764.7%
Median 39.7% 766.4%
Max 46.9% 1077.7%
Min 37.6% 448.2%
StdDev 3.1% 260.1%
CoV 7.5% 34.0%
Slope 0.37%/yr -74.15%/yr
R² 33% 14%
[DATA]
Period Revenue Gross Profit GM% ROIC ROIC-WACC
-------------------------------------------------------------
2010 ANNUAL 65.22B 25.68B 39.4% - -
2011 ANNUAL 108.25B 43.82B 40.5% - -
2012 ANNUAL 156.51B 68.66B 43.9% - -
2013 ANNUAL 170.91B 64.30B 37.6% - -
2014 ANNUAL 182.79B 70.54B 38.6% - -
2015 ANNUAL 233.72B 93.63B 40.1% - -
2016 ANNUAL 215.64B 84.26B 39.1% - -
2017 ANNUAL 229.23B 88.19B 38.5% - -
2018 ANNUAL 265.60B 101.84B 38.3% - -
2019 ANNUAL 260.17B 98.39B 37.8% - -
2020 ANNUAL 274.51B 104.96B 38.2% - -
2021 ANNUAL 365.82B 152.84B 41.8% - -
2022 ANNUAL 394.33B 170.78B 43.3% 815.6% 805.6%
2023 ANNUAL 383.29B 169.15B 44.1% 717.3% 707.3%
2024 ANNUAL 391.04B 180.68B 46.2% 1077.7% 1067.7%
2025 ANNUAL 416.16B 195.20B 46.9% 448.2% 438.2%audit moat
MOAT ASSESSMENT
TICKER: [US.AAPL - Apple]
PERIOD: [2010-ANNUAL ~ 2025-ANNUAL]
Parameter Value----------------WACC 10%Tax Rate 21.0%
[+] ROIC Quality: Median 766.4%
↳ Median > 15% = high returns[~] ROIC Stability: CoV 34.0%
↳ CoV < 10% = highly stable[+] Gross Margin Stability: 7.5%
↳ CoV < 10% = stable pricing power[+] Economic Moat (ROIC-WACC): 756.4%
↳ > 5% = creating economic value
Metric Gross Margin ROIC--------------------------------Mean 40.9% 764.7%Median 39.7% 766.4%Max 46.9% 1077.7%Min 37.6% 448.2%StdDev 3.1% 260.1%CoV 7.5% 34.0%Slope 0.37%/yr -74.15%/yrR² 33% 14%
[DATA]
Period Revenue Gross Profit GM% ROIC ROIC-WACC-------------------------------------------------------------2010 ANNUAL 65.22B 25.68B 39.4% - -2011 ANNUAL 108.25B 43.82B 40.5% - -2012 ANNUAL 156.51B 68.66B 43.9% - -2013 ANNUAL 170.91B 64.30B 37.6% - -2014 ANNUAL 182.79B 70.54B 38.6% - -2015 ANNUAL 233.72B 93.63B 40.1% - -2016 ANNUAL 215.64B 84.26B 39.1% - -2017 ANNUAL 229.23B 88.19B 38.5% - -2018 ANNUAL 265.60B 101.84B 38.3% - -2019 ANNUAL 260.17B 98.39B 37.8% - -2020 ANNUAL 274.51B 104.96B 38.2% - -2021 ANNUAL 365.82B 152.84B 41.8% - -2022 ANNUAL 394.33B 170.78B 43.3% 815.6% 805.6%2023 ANNUAL 383.29B 169.15B 44.1% 717.3% 707.3%2024 ANNUAL 391.04B 180.68B 46.2% 1077.7% 1067.7%2025 ANNUAL 416.16B 195.20B 46.9% 448.2% 438.2%