FinscoFinsco

Baidu — Moat

$Open the interactive terminal to run `audit moat` with custom options.→
Capital FlowReturnsEarning QualityDebt DisciplineMoat
MOAT ASSESSMENT

TICKER: [US.BIDU - Baidu]
PERIOD: [2010-ANNUAL ~ 2025-ANNUAL]


Parameter  Value
----------------
WACC         10%
Tax Rate   21.0%


[+] ROIC Quality: Median 40.4%
    ↳ Median > 15% = high returns
[~] ROIC Stability: CoV 100.0%
    ↳ CoV < 10% = highly stable
[~] Gross Margin Stability: 18.7%
    ↳ CoV < 10% = stable pricing power
[+] Economic Moat (ROIC-WACC): 30.4%
    ↳ > 5% = creating economic value


Metric  Gross Margin        ROIC
--------------------------------
Mean           55.2%       64.9%
Median         50.2%       40.4%
Max            73.1%      230.2%
Min            41.5%       10.6%
StdDev         10.3%       64.9%
CoV            18.7%      100.0%
Slope      -1.84%/yr  -13.21%/yr
R²               72%         54%


[DATA]


Period       Revenue  Gross Profit    GM%    ROIC  ROIC-WACC
------------------------------------------------------------
2010 ANNUAL    7.92B         5.77B  72.8%       -          -
2011 ANNUAL   14.50B        10.60B  73.1%       -          -
2012 ANNUAL   22.31B        15.86B  71.1%  230.2%     220.2%
2013 ANNUAL   31.94B        20.47B  64.1%   81.4%      71.4%
2014 ANNUAL   49.05B        30.17B  61.5%   59.9%      49.9%
2015 ANNUAL   66.38B        38.92B  58.6%   70.4%      60.4%
2016 ANNUAL   70.55B        35.27B  50.0%  152.0%     142.0%
2017 ANNUAL   84.81B        41.75B  49.2%       -          -
2018 ANNUAL  102.28B        50.53B  49.4%       -          -
2019 ANNUAL  107.41B        44.56B  41.5%   33.8%      23.8%
2020 ANNUAL  107.07B        51.92B  48.5%   47.0%      37.0%
2021 ANNUAL  124.49B        60.18B  48.3%   20.2%      10.2%
2022 ANNUAL  123.67B        59.74B  48.3%   21.4%      11.4%
2023 ANNUAL  134.60B        69.57B  51.7%   27.9%      17.9%
2024 ANNUAL  133.13B        67.02B  50.3%   24.5%      14.5%
2025 ANNUAL  129.08B        56.64B  43.9%   10.6%       0.6%
audit moat
MOAT ASSESSMENT TICKER: [US.BIDU - Baidu] PERIOD: [2010-ANNUAL ~ 2025-ANNUAL]
Parameter Value
----------------
WACC 10%
Tax Rate 21.0%
[+] ROIC Quality: Median 40.4% ↳ Median > 15% = high returns
[~] ROIC Stability: CoV 100.0% ↳ CoV < 10% = highly stable
[~] Gross Margin Stability: 18.7% ↳ CoV < 10% = stable pricing power
[+] Economic Moat (ROIC-WACC): 30.4% ↳ > 5% = creating economic value
Metric Gross Margin ROIC
--------------------------------
Mean 55.2% 64.9%
Median 50.2% 40.4%
Max 73.1% 230.2%
Min 41.5% 10.6%
StdDev 10.3% 64.9%
CoV 18.7% 100.0%
Slope -1.84%/yr -13.21%/yr
R² 72% 54%
[DATA]
Period Revenue Gross Profit GM% ROIC ROIC-WACC
------------------------------------------------------------
2010 ANNUAL 7.92B 5.77B 72.8% - -
2011 ANNUAL 14.50B 10.60B 73.1% - -
2012 ANNUAL 22.31B 15.86B 71.1% 230.2% 220.2%
2013 ANNUAL 31.94B 20.47B 64.1% 81.4% 71.4%
2014 ANNUAL 49.05B 30.17B 61.5% 59.9% 49.9%
2015 ANNUAL 66.38B 38.92B 58.6% 70.4% 60.4%
2016 ANNUAL 70.55B 35.27B 50.0% 152.0% 142.0%
2017 ANNUAL 84.81B 41.75B 49.2% - -
2018 ANNUAL 102.28B 50.53B 49.4% - -
2019 ANNUAL 107.41B 44.56B 41.5% 33.8% 23.8%
2020 ANNUAL 107.07B 51.92B 48.5% 47.0% 37.0%
2021 ANNUAL 124.49B 60.18B 48.3% 20.2% 10.2%
2022 ANNUAL 123.67B 59.74B 48.3% 21.4% 11.4%
2023 ANNUAL 134.60B 69.57B 51.7% 27.9% 17.9%
2024 ANNUAL 133.13B 67.02B 50.3% 24.5% 14.5%
2025 ANNUAL 129.08B 56.64B 43.9% 10.6% 0.6%